Every business regardless of size has a form of CRM system. Whether it’s a bespoke enterprise level solution with all the bells and whistles, or a crumpled post-it notes stuck to a laptop (not very GDPR friendly though), every company stores its customer data in some shape or form.
Hundreds if not thousands of CRM systems have swamped the market making it more important than ever to identify the solution which will benefit your company most. The question is, what makes a great CRM solution?
Stride Consulting have identified five key reasons why we believe Salesforce is number one:
1. Take Advantage of Cloud Technology
You may think the idea of cloud technology is new, but it’s actually been around for a while, the 1960’s in fact. However, it is only with recent advances in technology that cloud solutions have become a reality.
Salesforce CRM offers a greater return on investment than other CRM solutions, what’s more it is accessible anywhere, anytime thanks to mobile technology. There’s no longer any need for expensive IT infrastructure, everything is securely stored in the cloud, making it incredibly efficient from an IT point of view. Salesforce users always have access to the very latest version thanks to automatic updates and collaborating with other teams has never been easier.
2: More Than a Sales and Marketing Tool
Salesforce is renowned for continuously adding value to their CRM solution. Unlike other CRM solutions, Salesforce is a 360-dgree, customer success platform designed to offer a full range of services to help manage your customer lifecycle.
As well as sales and marketing, Salesforce has Service, eCommerce, Community, and Collaboration apps in its locker, increasing case resolution rates, fine-tuning your retail strategy, helping you to engage with customers, and working more efficiently with your colleagues.
Built on years of industry research and customer feedback, Salesforce has pulled out all the stops to create a CRM solution with its customers firmly in mind. It can scale to match the requirements of any business, from complexed multi-nationals down to sole traders, with a price structure to match.
Its available anywhere, anytime giving unrivalled freedom to access customer information on the go.
4: The World’s largest CRM Provider
More than 7.2 million people across 150,000 businesses use Salesforce, cementing it as the market leader in CRM solutions by some distance. Even though they are right at the top of the industry, continuous improvement is always high on the Salesforce agenda, and feature rich software updates are regularly released.
5: CRM Your Whole Team Will Love
Salesforce is available to download straight from purchase, so there is no waiting around for a go-live date. It’s super-easy to use and installation requires no programming, allowing you to focus on what’s important to your company.
If you run a more complex operation, Salesforce can be customised to work seamlessly with your business processes, allowing your teams to work closer and more efficiently than ever before.
Stride Consulting work closely with a variety of companies including; Platinum Consultancies, Independent Software Vendors and start-up businesses to multi-national end-users, independent businesses and all the rest in between. We match them with Salesforce juniors taking their first steps, people who know their stuff and still want to grow and professionals who are shaping the future of the market.
Got questions, interested in career advice or hiring talent? Contact us today.